About Breast Health Day

EUROPA DONNAThe European Breast Cancer Coalition holds Breast Health Day on 15 October to disseminate information about breast health and to raise awareness of prevention and early detection of breast cancer among women and girls across Europe.

For this purpose, EUROPA DONNA has also published a Guide to Breast Health encompassing key aspects of breast health.

The first Breast Health Day featured a special launch event in Milan, Italy on 15 October 2008. Breast Health Day is now celebrated annually on 15 October.

In 2009, Europa Donna partnered with world champion tennis player Arantxa Sánchez-Vicario and launched a call-to-action at a press event in Brussels. A video e-card was created and viewed by 5.000 people in 58 countries around the world. The campaign generated 232 articles around Europe, including blogs and postings on Twitter.

In 2010, BHD reminded women that physical activity, a healthy diet and weight control can help their breast health; a digital campaign, including an interactive video and a widget, encouraged women across the globe to make responsible daily choices for their breast health.

The 2011 campaign featured a unique new video that engaged women from around the world. In addition, the campaign ran on Facebook and Twitter to urge women to Make Healthy Choices for their future breast health. Women added their picture to be part of the exciting video that was released on YouTube on 15 October.

The BHD 2012 campaign featured an entertaining animated video encouraging women to make a variety of healthy choices and the final frame showed the BHD slogan 'For Your Breast Health' translated into 27 languages. Women could also become personally involved in the campaign through a web application that let them make a personal pledge for their breast health and share it through their social networks.